You've heard of "Peak Oil?" Well, get ready for "Peak Startup." Here's the situation: All the "good" startup company names -- i.e. ones that strike a balance between resonance and practicality -- were ...

Brainstorm until you find a meaningful and memorable business name. Finding the right name for your startup can have a significant impact on your success. The wrong name can do worse than fail to ...

Rob Meyerson is director of verbal identity at brand consultancy Interbrand. The Bay area gets a bad rap when it comes to names. No, I’m not talking about your friends’ babies, Namaste and Venture.

What This Article Covers This is a practical, step-by-step guide to naming your startup. You will learn how to define what your name needs to do, generate strong options, pressure-test them, and make ...

A powerful name is an essential brand asset for any startup, particularly one entering a competitive market. While the fast-growing AI industry represents a huge opportunity for anyone with an ...