Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

The car brand’s rebrand in 2024 caused no shortage of controversy - but the reveal of the Type 01 shows a marketing strategy joined up with product.

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HSBC remains the UK’s top brand, according to Kantar’s BrandZ ranking of the UK’s 75 most valuable brands. .Against the ...

Over half of firms are projecting some form of increase to brand investment in the next year, despite over two-fifths still ...

A focus on optimisation has left marketing led by metrics rather than marketers - and this crisis of confidence may only get ...

Ancient + Brave’s marketing director says marketers are under pressure to move on before seeing the long-term impact of their campaigns.

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

With a global footprint and Italian heritage, Kimbo is betting on sports sponsorship with the America’s Cup to boost its UK ...

More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...